Navigenics joins 23andMe in the personal genetics race
We’ve all had the chance to hear about 23andMe and it’s ties to Google and such, but it seems that there is a new kid on the personal genetics block, Navigenics.
Tipped off by VentureBeat, I’ve recently discovered Navigenics‘ website and it presents a nice little video that would make anyone want to send over a nice little cup-o-spit in trade for a cool understandable assessment of one’s genetic profile.
Now although this is a good thing, as competition usually always is, I’d like to know more about the actual process that takes place and how the results are presented to the clients. And specially how the clients will react and assimilate such information.
I consider it to be very important to produce visual tools to make both the analysis easier as also the presentation of the data to the general public. And like Jason from The Personal Genome has stated before, this is still a hole to be filled properly.
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This is a field that’s only going to get hotter. I do think that 23andme is doing the right thing by continuing to stay a little in stealth mode. With the regulatory landscape still unclear, the whole field is still a bit of a gray area, albeit an exciting, will happen sooner than we realize, gray area
[...] to spit into a cup so they can profile your genome, commented on by business|bytes|genes|molecules, My Biotech Life, and Venture Beat, but Gene Sherpa is bothered by the ethics surrounding the promise to alter your [...]