EnvyrobubblePersonally I can’t think of disposing anything on the floor. Trash, garbage, rubbish and alike belong in their place. So does chewing gum! And so appeared the Envyrobubble.

Brainchild of Loredana Oliveti and Ornella DeCola, two moms that love their shoes, the Envyrobubble comes forth as a solution to a cleaner sidewalk. And when I say cleaner, I mean anything less than the absurd amount already present on today’s Toronto sidewalks.

A 2004 litter audit in Toronto, Canada, revealed that a 350 m2 stretch of sidewalk had as many as 2,000 chewing gum stains.

For those that have never really noticed the amount of black spots on the sidewalks or the streets, I’d suggest you take a quick stroll to the nearest supermarket and keep your eyes on the ground! Try to count them. Good luck!

I find this to be a great idea and should pickup quickly in all large cities around the globe. I suggest gum drop-offs at all cinemas, theatres, shopping malls and even schools.

And there’s even a great idea to make the color hot pink, the official color for gum recycling. Taking after the colors for glass, plastic and paper. Neat-o!

(Hat tip: blogTO)

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