Does Nivea’s DNAge do what it says?
I was just watching something on television when I noticed Nivea’s latest skin cream product called DNAge and these questions came to mind: Is this false publicity? I mean, the cream works on the skin’s DNA?!
I decided to checkout their website and it all indicates that the main subject is DNA and the effects of this cream on skin cell DNA.
It seems so misleading that, all I can say is that genetics must be the next big buzzword… They just stick the word in anywhere they can and it’s spiralling around every little inch of the website.
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I looked at the nivea web-site and checked the product. it says it uses folic acid. it’s an important cofactor in the replication of DNA and RNA. so yes, i think it reacts at the DNA level. it is also part of the Vitamin B complex. they also use folic acid (a form of it,leucovorin) during chemotherapy for skin cancer. and yes it’s true, it’s an exaggeration showing spirals of DNA during all the publicity, but what can you do. it’s called marketing!
Well, they are not in fact selling false facts. But what the marketing makes the consumer see is that this cream will make your DNA, better DNA. Well, in fact the folic acid just helps the replication. It doesn’t in fact change your DNA.
Anyhow, it’s more misleading than truthful, IMHO.
they don’t actually claim that it fixes DNA, from what i’ve read on their site, all they actually claim is that prevents a lot of UV induced damage, which is true, as folic acid is involved repairing thymidine dimers, they dont actually say that it ‘corrects’ errors.
Sure, for an average person, it may seem that their product can fix the DNA but technically their claims could well be valid.
Yes, it is technically valid. My only “problem”, so to say, is the exploitation of the term DNA and it’s effects on such DNA. It makes DNA manipulation and alike all so rudimentary.
But then, when I wrote this post… I was acting on my first seeing of the tv advert. :)
i’ll have to concede that repair means something completely different when we talk about DNA, so all that talk about DNA repair can confuse people into thinking that it can fix already existing errors.
Does anyone know where they get the DNA from?
I’m not sure you understood the point here. Nivea has made this cream that they claim helps your skin by working directly on the DNA of the cells.
So, answering your question, they don’t get any DNA at all, it’s just a specially formulated cream that claims it works on DNA :)
hope I was of some help.
I couldn’t find anywhere – from what age you should use these DNAge products? Does anyone know?
Hi: I am have been interested in this topic for some years now and would just like to make the following comments, The area of nutrient-gene interaction is quite new and it appears from recent experimental work that we have much yet to learn about folate and the effects of the vitamin on DNA repair but there are some effects that we do know. I will try to summarize these briefly.
1. The best known effect is a the action of folate in light-dependent repair. In yeast the absence of folate totally inhibits this type of DNA repair. There is no data for human skin but photolyase is an accessory protein for nucleotide excision repair. Folate may influence this.
2. Folate deficency is the most common micro-nutrient deficiency in the world and causes cells to constantly repair DNA-uracil oppsite template adenine residues. This lowers total DNA repair capacity including pathways needed for . repair of UV photolesions of all kinds.
3. Lastly folate is required to synthesize S-adenosyl-methionine (SAM). SAM methylates DNA affecting global gene expression. Hope this is helpful. Cheers.
I used DNAge and I thought it worked well. I woke up and my face looked refreshed. They don’t sell it in Canada but they do have it in Europe, not sure about the U.S.A.
[...] it’s a new facial cream packed with DNA goodness or a fantastic concept car that needs a cool organic name, the inclusion [...]
All I can say is that I have been using this cream consistently morning and evening for 3 months and my skin is much improved - smooth, plumped and fresh. I am 56 with quite greasy skin. I am very impressed after searching a lifetime for something good with a sunscreen at whatever cost - and there it is on the high street for such a moderate price. Love it!
It is becoming increasingly clear that folate supplementation of cosmetic products without vitamin B12 is a potential health hazard. Perhaps the responsible thing to do would be for companies to withdraw their cosmetic products containing folate without B12 pending further toxicology studies.
This stuff is amazing. I’ve tried loads of stuff, as most women have!, including Dermalogica Power Rich, and this stuff is much better. Their neck/decollete/arm cream truly is miraculous. I only tried it cos the day/night cream worked so well and it was even better than expected…. So, whether misleading or not, I frankly don’t care, it works.. and is way cheaper than other products, most of which are not as effective.
[...] is a booming business. Specially with the growing number of beauty and care products for men like skin creams. Bookmark: These icons link to social bookmarking sites where readers can share and discover new [...]
“Nivea protects your DNA”…
What the f**k is this !?
Seems like nivea is really relying on morons for buying their sh*t. You have to be dramatically stupid to buy and buy what they’re selling.
These commercials should be banned - if not for false advertising at least for…
has anyone actually considered the absorption pathway of folic acid. Isnt it true that folate much be digested and absorbed within the gastrointestinal tract for it to be active within the body. Topical applications of folate couldnt possibly work as this form of folate is not active and cannot be absorbed into its correct metabolic pathways through epithleial skin tissue.
Well I was their advertising dream and feel for the plumping effect of the DNage line filler. It did what it said so much so that I used it at least 3 times a day on the under eye area. Only to have a reaction to it a week later. My eyes became sore and swollen. I stopped using it and my eye area became so dry and since then the area below my eyes and the eyelids are crinkly and dry and have not returned to their normal state before I started using this product. There’s something in the product that makes your skin look worse if you stop using it…trust me. when I tried it agsin the are was replumped but the reaction also came back. My eyes have not looked the same since. I’m an idiot and wont be using their products any more or fall for their false advertising.
This post is very useful for me because my friends mother is suffering from the Skin cancer. This would help me to tell some important caution about Skin cancer.
Thanks for your time to post this article.
I have no idea about the so-called “science” behind this product - all I can say is that it is the ONLY line of products that I have had results with. I was actually part of an independent trial for the DNA Age range and honestly didn’t expect anything - at the very most, I thought “hey, if it at least adds moisture to my skin I’ll be happy” (particularly as I haven’t paid a cent for the product/s). Well, I’ve been using it (the night and day cream and eye cream) for only 3 days now and I can’t believe the difference - particularly to my eye area. I’m almost 40, but actually have very good skin - very few lines and my skin is in good condition, but I do have a few very fine lines under my eyes, along with slight puffiness and dark circles. This morning I noticed the lines have virtually disappeared, the puffiness has gone and the dark circles have greatly diminished. I’ve no idea if this is just a coincidence or not, but I can honestly say I would have no problems purchasing this line of products. I’ve purchased some of the most expensive products money can buy, along with the cheapest, and like I say this is the only product I’ve seen any results with. Just my opinion, and other people may not find they have the same results, but personally, I’m impressed.
I’m a R&D Chemist for the cosmetic, therapeutic and pharmaceutical industry. While I do not work for Nivea, Induchem nor do I have anything to do with their products, I happened upon this discussion while reading about industry products.
Nivea’s DNAge range uses an ingredient by the trade name of Unirepair T-43 (Acetyl Tyrosine, Proline, Hydrolyzed Vegetable Protein, Adenosine Triphosphate in Butylene Glycol solvent), manufactured by Induchem. This ingredient, when used at prescribed level of 3% (1.5% to 3% advised), showed a 37% decrease in apparent redness of test subjects skin after 24 hours, and 52% after 48 hours, when compared to a placebo and exposed to UV radiation (1.25 x MED). The test subjects were all 27-58, male and female, with a skin phototype (Fitzpatrick) <III. These test results interpret the redness of the skin to reflect DNA damage in vivo (reasonable accepted assumption).
While not foolproof, it is some scientific results to back up some creative marketing.